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Messages - allen025

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Search Engine Optimization / Re: What are the tools used in SEO?
« on: October 12, 2019, 04:39:49 AM »
Tools used in SEO are:-
1. Keyword research tools
2. Backlink Mining tool

Search Engine Optimization / Re: Why is the title tag valuable?
« on: October 12, 2019, 04:38:26 AM »
Title Tag is basically an HTML tag, which is used to give a title to a document/webpage, similar to that of a title of a chapter of a book. It helps the users and the Search Engines to gauge what the content of the web page is about.
Title tags are used by the Search Engines to show preview snippets for a page. They share equal importance for both SEO and social media sharing.

Important Ares to use the Keywords are :-
1. On the homepage in H1 tags
2. First paragraph of the content
3. In the Image alt text if needed

Some of the Black Hat techniques are :-
1. Cloaking
2. Keyword Stuffing
3. Content Duplication

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page.

Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google.

a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web

Some of the Off page Techniques are :-
1. Social Bookmarking
2. Article SUbmission
3. Image Submission
4. Document Submission

Off page SEO involves promoting the website via other channels. It relies on other web pages to get traffic to its site. Off-page SEO uses a combination of techniques in which to improve the website’s position in the search engine results page (SERPs).

On SEO involves optimizing the actual website in order to increase the level traffic. It’s essentially about making the site as search-engine-friendly as possible but requires constant revision of the site in order to maintain its ranking.

The basic tools required for SEO are :-
1. Google Keyword planner
2. Google analytics
3. Moz

SSl Certificate helps to Encrypt the Activity of the User on your website Which also helps google know that your site is secured and it can help in improving the ranking of your website on the SERP.

Search Engine Optimization / Re: What is competitor analysis?
« on: October 10, 2019, 12:30:38 AM »
Competitor analysis is done to Review the website of the competitor and find out the factors which is helping them to rank on the SERP and implement those factors in your website to improve the Ranking on the serp

Do follow links from Contextual link and natural links are the most valuable as they helps in improving the ranking of the site.

Competitive analysis means to understand the Website Business model and review the website for factors such as Keyword, Page speed, Backlinks, etc. and to note down all the factors and understand what factors they are ranking for and then implement on our website so that our website ranking can improve.

SEO means Search Engine Optimization and it is used to improve the Ranking of the page on the SERP.
SMO means Social media Optimization and it is used to improve the social media presence of the website and to generate traffic on the website

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