Webmaster Forum

Marketing => Search Engine Optimization => Topic started by: varunroy on July 20, 2020, 12:51:32 AM

Title: Does social media platforms helps in SEO ?
Post by: varunroy on July 20, 2020, 12:51:32 AM
Does social media platforms helps in SEO ?
Title: Re: Does social media platforms helps in SEO ?
Post by: JustinC on August 07, 2020, 04:17:55 AM
There is a correlation between social shares and rankings. Another 29% say there isn’t.

The impact of social on SEO is more complicated than a simple yes/no answer can explain.

For example, Shufti Pro’s Damien Martin explains that “Bing certainly ranks pages with more shares higher than pages with fewer shares.” Bing’s Webmaster Guidelines confirm that assertion. So at least when it comes to Bing, social shares definitely play a part in SEO.

Google, on the other hand, has specifically stated that social media isn’t a direct ranking factor.

But several studies have found that there’s a correlation between social shares and rankings.