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Author Topic: What Is Attribution In Google Analytics?  (Read 389 times)

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Offline varunroy

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What Is Attribution In Google Analytics?
« on: June 05, 2020, 11:03:00 PM »
What Is Attribution In Google Analytics?

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What Is Attribution In Google Analytics?
« on: June 05, 2020, 11:03:00 PM »

Offline RuskinF

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Re: What Is Attribution In Google Analytics?
« Reply #1 on: July 14, 2020, 06:40:50 AM »
The process of assigning credit for sales and conversions to touchpoints in conversion paths.

Attribution allows marketers to quantify each channel's contribution to sales and conversions. For example, many people may purchase on your site after searching for your brand on Google. However, they may have been introduced to your brand via a display ad or a blog. A marketer uses attribution to appropriately distribute monetary credit for purchases among the many marketing channels that may have contributed to each sale.

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Re: What Is Attribution In Google Analytics?
« Reply #1 on: July 14, 2020, 06:40:50 AM »